Sin-kha
- Platform for purchasing goods from Thai artists  -
My Role
- Project : Mobile design / Sin-Kha
- State : Finish (case study)
- Timeline : 01 Mar 2023 - 10 Apl 2023
Main Goal
Create an application that caters to both fans and supporters of artists, by adding convenience for users and creating a platform for artists to update news, and sell their own goods both within and outside the mainstream.
About Sin-Kha
Sin-Kha is a platform where users can purchase goods from Thai artist officials. This platform is created for people who want to buy goods multiple official Thai artists' merchandise at once. And this platform also updates news products and goods about artists.
Problem
Although Thailand has many artists, the platforms for selling goods are very limited compared to the number of artists available. As a result, many artists sell their goods at events and concerts, causing buyers to wait in long lines for hours and sometimes not get the desired products due to them being sold out. When this happens, artists will then sell their goods on their official online platforms, causing buyers to have to visit multiple platforms to find what they're looking for, wasting time and potentially missing out on their desired products.
Solution
Design and create an application that caters to both fans and supporters of artists, by adding convenience for users and creating a platform for artists to update news, and sell their own goods both within and outside the mainstream.
Design Process
Designing by Design thinking (empathy, defining problems, ideation, prototyping, and testing)

-case study research
-interview
-customer journey
-concept design
-user flow
-sketch ideas interface
-High-Fi wireframe
-design system
-UI responsive
-prototyping
Market research
Case study research analysis
Research case study from many platforms on facebook page, Line shop, application, and website make some note and commentations about good/bad ideas.
User personar
Costomer journey map
Costumer journey map design from analyzing various data as follows
Concept design
The name of the application 'Sin-Kha' originates from the Thai word 'สินค้า' (Sin-Kha) which means 'artist goods'. The letter 'a' in the word is underlined to represent the word 'artist' in English. The overall meaning is 'goods or merchandise from artists'.

Before User Test :
Design the application to have a modern and up-to-date UI design, using neo-color tones that represent the new era of the music industry. The design uses complemented by a grid system to create a fresh and contemporary look

After User Test :
The origin of the timeless sound of music comes from nature, which is why it continues to evoke emotions. To keep up with the times, we use curved lines and beautiful position spacing in our design. We incorporate natural tones that we can see in nature as our primary UI colors. Users can use our application for longer periods of time because the colors displayed are comfortable to the eyes and do not harm the user's eyesight.
User Flow
Create a simple flow diagram of the main tasks the user can do.
Wireframe
Idea sketch for app wireframe develop from Costumer Journey Map and persona needs.
User test
After trying to give the User a try and found the points that need to be fixed as follows

1.UI colors is problematic for use because the bright color used causes eye strain when used for long periods of time and is not suitable for older generations such as baby boomers.
2.Category in front of the home page overlaps with the search page.
Feedback
Improve UI UX
After receiving feedback on issues with the original design, we have made changes to the UI and added some elements as follows.
- Adjust UI color and create a new Design system.
- Adjust searching page
- Add flash sale on Home page
Design system & Token studio of figma
Use Token Studio Figma, a design system, to lay out the UI components to facilitate ease of use for both the UI and developer sides.
Token Studio Figma
Alignment and grid
Design Spacing base on 4,8 pixel.
Prototyping
loream