To increase sales and expand its customer base, Intouch Living needs to develop a web app to promote its products to a wider audience. Despite being in business since 2005, the brand's lack of a web app has hindered its ability to reach potential customers outside of the design industry, and a well-designed app would help to raise brand awareness and increase sales.

Designing by Design thinking (empathy, defining problems, ideation, prototyping, and testing)

-case study research
-interview
-concept design
-site map
-sketch ideas interface
-Low-Fi wireframe
-High-Fi wireframe
-design system
-UI responsive
-prototyping

Gathering keywords from the brand's inside perspective and user interviews is a crucial step in the next stage of the process. These keywords will be used to inform the development of the brand's web app, ensuring that it meets the needs and expectations of both the brand and its customers. By understanding the perspectives and feedback of those involved with the brand, we can create a user-friendly and effective web app that will help Intouch Living reach its sales goals and expand its customer base.

Conducting research on Intouch Living's competitors can provide valuable insights into areas of strength and weakness within the industry. Analyzing these findings can help us to identify key areas where Intouch Living can improve and differentiate itself from the competition while staying true to its brand identity. By understanding the competition, we can better tailor the design and features of the web app to meet the needs and preferences of Intouch Living's target audience, and ensure that it stands out in the marketplace. The ultimate goal is to create a unique and compelling user experience that aligns with the brand's values and meets the needs of its customers.